Objective

To design a national brand identity for Governor Ron DeSantis' 2024 Presidential campaign.

Work

1. Client Creative Discovery/Analysis

2. Ideation

3. Conceptualization Decks

4. Mock-ups

5. Client Reviews

6. Final Design

Creative Process

1. Research: I conducted research on the candidates values, competitors, and target audience to gain a better understanding of their brand and ecosystem.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the creative team, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their identity.

5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.

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Results

After working with a creative team that all submitted their own designs, my logo was selected as the final design. Through several final iterations, the landed design provided a modern, strong, and durable logo.

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their goals.