Objective

High Tide Media is a Floridian based creative and communications firm that was looking for a brand that highlighted their energy, juvenescence, boundary pushing content, and commitment to storytelling. With that being the jumping off point, the use of fluid movements in the logo paired with vibrant colors got High Tide Media a logo they absolutely loved.

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Work

1. Creative Strategic Discovery

2. Logo Ideation

3. Branding Ideation

4. Client Reviews

5. Brand Collateral

6. Final design deliverables

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I delivered the final brand files in various formats to ensure that it was suitable for both digital and print use.

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Results

The logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement.

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective brand identity that met the client's objectives and helped them to achieve their business goals.