Safer Georgia Inc.

Background:

Safer Georgia Inc. had requested an ad outlining the poor record of then District Attorney, Deborah Gonzalez. The approach was centered around creating visuals that matched the job - prosecution, case files, crimes. I wanted to capture the grit and textures of the courtroom and decided to move forward with a flashy crime documentary feel.

Work:

Ideation, animation, graphic treatments, and sound design.

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National Republican Senatorial Committee

Background:

The NRSC wanted a video highlighting Senator Steve Daines', Chairman of the NRSC, speech at the Republican National Convention. The video was used on Meta platforms, X, YouTube, and WinRed.

Work:

Story boarding, text animation, graphic treatments, sound design, and video editing.

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Ascent Strategic

Background:

When this project came in the election was right around the corner and voter contact was paramount. Ascent Strategic needed an ad that would captivate viewers mid sentence. With that being the focus, there is nothing that grabs the attention of humans - instinctually - more than a crying baby. This sound effect was well placed and really leaned into what the content was putting forward. It truly set the tone for the ad. Influences for the visual choices came from horror film trailers, where sections of diluted / absence of sound added to the tension. This ad was well received by the client and was reworked for PA, GA, NV, and MI OTT/CTV ad campaigns.

‍Work:

Story boarding, text animation, animation, graphic treatments, sound design, and video editing.

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